Mido Chisty



Mido Chishty.

CEO & CMO - Your Marketing Chief (YMC)
Advises on: #Leadership #Strategy #Marketing #Growth #Digital Transformation #Innovation #Blockchain #Metaverse #Esports #ESG #Sustainability #DE&I

Mido Chishty is a solution-focused Business Leader, marketing executive, and innovator with +20 years of success in multinationals and start-ups. He is a maverick that brings thought and cultural change to organisations. Mido has worked across FMCG, retail, e-commerce, tech, esports, financial services, higher education, agribusiness, fintech, edtech, SAAS, entertainment, and destination. His areas of expertise include leadership, marketing, innovation, sustainability, digital transformation, and big data & AI. Mido has held local, regional and global-focused roles. His market knowledge is vast. Not only has he worked in companies in KSA, UAE, the wider GCC, and MENA, but he has also leveraged his experience gained in the USA, UK, and Australia.

Mido holds is the CEO of Your Marketing Chief, where he engineered the FUZN marketing system. This has excited a number of C-level executives and Boards that want the very best marketing in the organisations they lead. Subsequently, he has been brought in to apply this FMCG best marketing practice model across a number of businesses and industries
delivering double-digit growth. Mido has scaled up start-ups to +$3bn, accelerated growth on existing business to +$10bn and managed portfolios +$200bn.

Mido has served as the Chief Marketing Officer and held senior marketing roles for a number of organisations including Nestlé, Procter and Gamble, Unilever, PepsiCo, First Abu Dhabi Bank (FAB), and Abu Dhabi University (ADU). Mido has been instrumental in evolving the role of the CMO to lead on a wider scope – Brand, Purpose, PR, Product, Innovation, Operations & Performance, Data, Research & Analytics, Creative, Blockchain & Metaverse, UX-UI, CX, Social, Digital, Sponsorships, Sustainability & ESG and DE&I. That is marketing 4.0

Mido is an avid gamer, tech head, poet, and surfer (California and Australia). He is keen to champion the visions of Riyadh, Abu Dhabi and Dubai in creating a new future in the GCC region with global impact.

Masters in Business Brunel University Business School UK 
Bachelors (Hons) in Economics & Management – University of Manchester UK 
Stanford Business Leadership SeriesStanford University GSB USA 
Certificate Esports Management & Marketing – University of California Irvine (UCI) USA 
Certificate in Blockchain & The Metaverse – Blockchain Council USA 
Certificate in Sustainability StrategyStanford Doerr School of Sustainability USA 
Certificate in Corporate GovernanceThe Wharton School USA 
Most Influential CMO Award CEO Monthly 
Outstanding Marketing and Leadership Award CEO Today 
Exceptional Digital Leader Award Digiconfex 
Most Influential ESG Leader Carbon Collective 
Chartered MarketerChartered Institute of Marketing 
Certified Professional Digital Marketer American Marketing Association 
Creative Award – Cannes Lions 
GCC Board Directors Institute
Chartered Institute of Marketing
American Marketing Association
Institute of Data & Marketing
Marketing Society
Association of Product Managers
Enlight esports
Middle East Institute
CMO Council
Disney+ Insiders 
Brand USA 
Harvard Business Review Advisory Council 
Arbor Sustainabilty Schools Governing Board Advisory Council 
Quench (sustainable water) 
Blue (fintech) 
Parentfile (SAAS) 
Joule Nutrition | HappyGum | Don Pablo Coffee (FMCG) 
Space Railway 

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