Christian Ghammachi



Christian Ghammachi.

CEO - Where is This
Talks about: #Entertainment #Leisure #Cinemas # Leadership # Operations #PortfolioOptimisation #Growth #Transformation #Content #Films #Production #MiddleEast #UAE #KSA #Empathy

A published and multi award-winning, entrepreneur, photographer and film maker with 30 years of experience in photography and travel content in the Middle East and Africa.

Christian founded Where is This in the UAE, a digital content production, management and distribution company based in the UAE and catering exclusively to the Travel, Tourism Leisure and Hospitality industry (TTLH) in the Middle East and Africa. 

Christian’s mission is to inspire more people to travel and explore hidden gems but also to allow people who can’t travel do so through his creative work.

Christian launched Where is This to to service clients around the Middle East and Africa and to create the most beautiful, immersive and sustainable content. Whether it’s to drive brand awareness, design a full funnel campaign or launch a new product, Where is This is the perfect content partner for you. With its community of versatile creators we can adapt our style to your brand and positioning. 

Prior to the Where is This, Christian had a successful career as a legal counsel and worked for world class organisations like Fetchr and DHL. He ‘not so quickly’ realised that his passion was in content so decided to pursue his dream by building Where is This. 

Christian crossed Africa on a bike and documented in a breathtaking series called Two Wheels across, he also published several photography books, amongst them Best Seller Rise Above Lebanon and 19 years later. 

He is the proud father of Aya who is 11 and who accompanies him on his travels. He is a huge proponent of sustainability and ESG and is passionate about travel, food and digital content. Christian loves skiing and looks forward to his mountain trips. 

Christian holds a Bachelor’s degree in law from Université Saint Jospeh (USJ). 

– Return to Kenya – (Official selection for the International Film Festivals of Cyprus and Moscow

– Adventures of Aya – Kenya – Official Selections at the following International Film Festivals:  Barcelona (Winner), Cyprus (Winner), Moscow (Winner), Montenegro (Winner) New York (Winner), Canada (Finalist), Los Angeles Feedback Film and Screenplay Festival, London, Tripoli, Los Angeles Independent Film Festival (Semi finalist), Toronto 

– Hailing from Saudi, commissioned by the city of Hail in Saudi wins Official Selections at the following International Film Festivals: Montenegro (Winner), Cyprus (Semi-Finalist), Australia, Moscow (Finalist) 


– Adventures of Aya – Iceland – wins Official Selections at the following International Film Festivals – Czech Republic, Toronto (Winner), Ukraine (Winner), Moscow (Winner), Cyprus (Finalist)

– 2010 DIPA achievement Awards for ’19 Years Later’


  • Board Member – Fetchr

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