Advisors.

Mido Chishty is a solution-focused Business Leader, marketing executive, and innovator with +20 years of success in multinationals and start-ups. He is a maverick that brings thought and cultural change to organisations. Mido has worked across FMCG, retail, e-commerce, tech, esports, financial services, higher education, agribusiness, fintech, edtech, SAAS, entertainment, and destination. His areas of expertise include leadership, marketing, innovation, sustainability, digital transformation, and big data & AI. Mido has held local, regional and global-focused roles. His market knowledge is vast. Not only has he worked in companies in KSA, UAE, the wider GCC, and MENA, but he has also leveraged his experience gained in the USA, UK, and Australia.

Mido holds is the CEO of Your Marketing Chief, where he engineered the FUZN marketing system. This has excited a number of C-level executives and Boards that want the very best marketing in the organisations they lead. Subsequently, he has been brought in to apply this FMCG best marketing practice model across a number of businesses and industries
delivering double-digit growth. Mido has scaled up start-ups to +$3bn, accelerated growth on existing business to +$10bn and managed portfolios +$200bn.

Mido has served as the Chief Marketing Officer and held senior marketing roles for a number of organisations including Nestlé, Procter and Gamble, Unilever, PepsiCo, First Abu Dhabi Bank (FAB), and Abu Dhabi University (ADU). Mido has been instrumental in evolving the role of the CMO to lead on a wider scope – Brand, Purpose, PR, Product, Innovation, Operations & Performance, Data, Research & Analytics, Creative, Blockchain & Metaverse, UX-UI, CX, Social, Digital, Sponsorships, Sustainability & ESG and DE&I. That is marketing 4.0

Mido is an avid gamer, tech head, poet, and surfer (California and Australia). He is keen to champion the visions of Riyadh, Abu Dhabi and Dubai in creating a new future in the GCC region with global impact.